Let this one sink in: “Fashion is the third most polluting industry in the world.” What the what?! Cue Reformation, a company that recycles clothing, fabric and curated vintage into sustainable fashion without compromising style.
Yael Aflalo began Reformation after realizing the environmental impact of fashion with her first contemporary clothing line, Ya-Ya. She wanted something more meaningful for the fashion industry, but clothing that didn’t sacrifice trend. And believe us, these clothes are on trend.
From thread to factory, everything about Reformation is sourced as ethically as possible. Uncommon materials like tencel (an eco-friendly fabric) and rescued deadstock are used, and all clothing is produced locally in Los Angeles.
Their L.A. production facility is actually the first sustainable apparel factory in the city. The infrastructure is kept as green as possible to minimize waste, generate renewable energy and keep things environmentally sound.
So say you clicked your way to the dresses section of the site right now, and clicked on the Winslow dress. Go ahead, click the one in the greyish blue shade (Iris to be exact), then scroll down a bit. Do you see the RefScale? This is how Reformation calculates the environmental impact of each piece of clothing. The amount of carbon dioxide, water and waste generated is tracked on all product pages. Cool, but semi scary.
Just from looking at the Reformation collection, would you have guessed any of the clothing is made mostly from recycled fabrics? Probably not. Everything is 5th Avenue beautiful with a touch of summer-in-the-city chic. Perception isn’t always reality. But, in this case, perception combined with the facts is what makes it the rare blend of Hollywood and hippy.