Drift Light is an L.A.-based women’s underwear brand that operate according to the notion that doing business and doing good don’t have to be mutually exclusive. We recently had the pleasure of chatting with the company’s founder, Willa Townsend, who gave us the full scoop on how Drift Light does business. We are totally fanboy-ing over Drift Light right now.


Hollywood Hippy: What was the inspiration for starting Drift Light?


Willa Townsend: Drift Light was conceived with two purposes in mind: First, to offer women the comfortable, stylish, affordable underwear they desire.

Second, to create a sustainable way to provide the basic necessities to those in need. Socks and underwear are the most needed, yet least donated items at homeless shelters across the country. Drift Light makes it easier for [our] customers to have a measurable impact on a group of people whose basic needs often go unheard.


photos Kimber Romero.


We love that Drift Light makes it part of its mission to help those in need. We also heard there are eco-friendly business practices that are part of the program. Tell us all about it?   


All of our products use bamboo cotton: It’s super soft and bamboo is a renewable resource that’s easier on the earth than most other crops. We also use hand-stamped reusable cloth bags to package our product instead of the standard plastic polybags. Also, we ship our products in bags that are made from 100% recycled products that are both 100% recyclable and resealable for other uses.

These details are important to us, especially as we continue to grow.

In addition to materials and their sources, we’re very proud that all of our pieces are ethically made in DTLA, where I personally visit the factories on a weekly basis when in production. We’re fully committed to building a brand that improves the lives of everyone we interact with, from our manufacturers to our customers to those who receive our donations.




What’s next? Drift Light is obviously on to a great thing.


In the long-term, we are looking forward to offering employment to women transitioning out of homelessness through our partnership with the non-profit organization PATH.

Drift Light store is at www.shopdriftlight.com.



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